Personal Chefs Sing Praises of Independent Culinary Career
Brian Boots and Ira
Michaelson, CCC, both personal chefs
with businesses in Florida, are
convinced that working independently for
several clients is preferable to the
demands and restrictions of a busy
restaurant kitchen. The two chefs
demonstrated dishes that appeal to their
home-based clients at a personal chef
forum July 27 at the national convention
in Washington, D.C., and discussed
cooking methods and sanitation standards
and how to package and store food.
In
her introduction, Candy Wallace,
executive director of the American
Personal Chef Association, said personal
chefs play many roles with their
clients. "They listen, customize, shop,
cook in their clients' kitchens,
package, label, and clean up, to name a
few," she said. "And they leave specific
instructions about how to deal with the
food when the client is ready to eat
it."
Wallace predicts that the personal chef
market will be one of the 12
fastest-growing businesses in the
country in the next five years. Personal
chefs serve many types of clients who
have varied reasons for hiring them.
Clients might prefer to dine in the
comfort of their own homes or have
specific nutrition needs or dietary
restrictions that are more easily
accommodated by a personal chef. Or
perhaps they appreciate the time and
cost savings of having food prepared and
served at home compared with dining out.
Michaelson owns Your Personal Gourmet, a
personal chef business serving clients
in the Palm Beach area. While he cooked,
he talked about how to manage the
shopping, preparation, cooking, and
packaging of meals to accommodate
several clients. He might use a
cast-iron grill pan or pressure cooker
to expedite the process and incorporate
thickening products and bases for
convenience. "Mis en place is still
vital," he said. "But I often begin to
prep before I unload the groceries."
After the preparation is complete, he
labels meals and includes cooking
instructions so that clients can prepare
them properly. And an extra touch
appreciated by his clients is an
attractive display of the day's or
week's menus on a stand in the kitchen.
"It's the 'wow' effect," Michaelson
says. "The idea is to make it as
enjoyable for them as possible with as
little work on their part as possible.
The 'personal' in personal chef means
that it's all about the client."
Boots, who is executive chef and owner
of Elegance Ala Carte Personal Chef
Service in Wilton Manors, FLa., agrees
that the client always comes first. "Our
job is to give the client the best
possible quality that we can, and
everything we do is tailored to the
client's needs," he said. And those
needs include completing a client's
meals in a timely manner, so sticking to
a schedule is vital. "First, get the
water or the stock going, because time
is precious," he said. But that doesn't
mean clients give up some of the
fine-dining dishes found in their
favorite restaurants. Boots demonstrated
Thai crab cakes with lemon grass
mayonnaise arranged on a bed of greens,
prawn and tangerine soup, and pan-seared
veal chops, all dishes, he assured his
audience, that are easily prepared in a
variety of kitchens. Not every day is a
picnic for personal chefs, however, and
things sometimes go awry. "If a meal
fails, we find out where the problem is,
and if it was on the clients' part, we
show them what went wrong." Boots said.
"But if we made an error, we make sure
it doesn't happen again."
The American Personal Chef Association
formed a partnership with ACF at the
2002 national convention in Las Vegas
and ACF now offers two levels of
certification for personal chefs --
personal certified chef (PCC) and
personal certified executive chef (PCEC).
Reprinted with permission. October 15, 2003
