Someone's in the Kitchen with Dinner


by Jane Sears Thompson
(Extracted from Meridian In Flight Magazine, September 2001)
It's 6:30.
Traffic is stalled.
I'm sick of rotisserie chicken
and I'm too tired to cook.
I need a personal chef.
Thirty years ago what every working couple longed to
afford, my husband and I included, was a
housekeeper. One who comes once a week. Lets herself
in. Leaves the house all shiny and smelling great.
Our wish list grew to include a lawn service. Then,
the quick oil-change car-care service. Finally, we
slipped into the habit of eating out and ordering
in. Filling up on fast food loaded with salt, fat,
preservatives and who-knows-what. But, it's the
twenty first century now. It's time to get in shape,
eat healthy and spend some quality time. Maybe it's
time for a personal chef.
The current great breakthrough in personal services
is the personal chef. One who brings all their own
pots and pans, spoons and spatulas, fresh fish, meat
and vegetables and takes over your kitchen. When
they leave about five hours later there are twenty
to twenty five servings of great tasting, healthy
food in the refrigerator. The kitchen is clean.
Directions for heating and eating are posted on the
refrigerator door, ready when you are.
Candy Wallace, founder of the
American Personal Chef Association, says, "There
are currently an estimated 72,000 customers being
served by approximately 6,000 personal chefs."
Entrepreneur magazine reports that the personal chef
industry is one of the twelve fastest growing
businesses in the country. Wallace predicts that in
the next five years the market will grow to 300,000
customers and nearly 25,000 personal chefs. I don't
want to wait five years. I want one tomorrow!
There are several reasons to hire a personal chef, I
explain to my husband. One is the need to eat
healthier. "I used to think 'stromboli or pizza?'"
says Walter Smith, an executive with Geico Insurance
near Washington, says "when trying to figure out
what to have for dinner after golfing all day. Now I
write a check for $295 to
The Really Good Food Company every other Friday
and eat terrific entrees like Cajun catfish with
spring vegetables and curly pasta, low-fat Swiss
steak or a healthy soup or stew. As I've gotten
older" Smith says, "it has become more important to
me to watch the sodium and saturated fat content of
my food. You don't always know what's in the food
you get at a restaurant. And, forget about fast
food. Now I know for sure that I'm eating a healthy
diet. And it tastes fabulous."
